Your metrics may be more arbitrary (and less useful) than you think.Are your key metrics based more on yesterday’s business practices than today’s customer behavior?Sep 12, 2019Sep 12, 2019
Published inThe StartupHow data-driven customer segmentation can lead to a true single customer viewDo you know how your customers behave? Does everyone else at your company share the same understanding?Sep 12, 2019Sep 12, 2019
Published inThe StartupUsing data to fuel imaginationImportant opportunities and disruptive forces often go undetected by smart, hard-working teams. How can data help?Sep 12, 20191Sep 12, 20191